Board Thread:Wiki Discussions and Support/@comment-17623-20141120175501/@comment-25349026-20141127162841

Ten Tailed Fox wrote: Because pronunciation has nothing to do with it. The English word "Bolt", when pronounced in Japanese, is pronounced "Boruto". Doesn't change the fact that it is still "Bolt". For example, the anime pronounces Lee's name as "Ri". Do you see us renaming Lee's article to say Rock Ri? No. Because pronunciation hasn't a ****'s all to do with anything. That's simply how the Japanese incorporate English words.

What foxie said. If you went around showing nihonjin the word "ボルト" on a flashcard and asked them what it is. They would all say "boruto". You know...unless they are illiterate. If you were to ask them what a boruto was, they would say something to the effect of what you thread a "nutto" or nut on.

Furthermore, if you did the same thing with "サラダ" I think you would find an overwhelming response of people say "Sarada" or "Salad". You would be hard pressed to find someone that would equate this spelling with Saraswati. Especially when you could easily make sure it wasn't lost in translation by doing one of the following.

"サラスワチ" SARASUWATI" or "chi" technically "弁才天" or "弁財天" "BENZAITEN" which is the Japanese name for Saraswati with only the most esoteric usage being "ッシャラダ" or Sharada which means "the one who loves the autumn"

This is not simply a problem of being lost in translation, this is probably a thing in Japan too; see "kirakira" or "sparkly" names. There has been an influx of people naming their kids stupid crap by artfully using kanji to create different meaning. Some morons even named their kid "Pikachu" by using 光宙. 光=light 宙=space. The ultimate was when one set of parents wanted to name their child "Mizuko" but didn't realize that using the kanji 水子 meant "stillborn".

See here - http://en.rocketnews24.com/2014/06/10/kanji-fail-japanese-parents-shocked-to-learn-their-baby-girls-name-has-inappropriate-meaning/

Unsuprisingly, this has been pissing of a lot of older Japanese people. Its the Japanese equivalent to the stupid names you hear in America, we've all heard ones like the famous case of "Talula does the hula from Hawaii". My personal experience was a woman named "L-a" when questioned about her name she said "It's 'La-dash-a' and the dash ain't silent".

So at the end of the day, Kishimoto is still trolling us, this time with kirakira names...

Edit: fixed for my stupidity as pointed out by MangekyoSasuke, many thanks.