Icha Icha

is a series of best-selling novels which were written by Jiraiya. Kakashi Hatake is a big fan of these books, and is shown reading one of them most of the time. They are comedic (and likely adult) recounts of Jiraiya's experiences in love.

Known books

 * : The first book to appear in the series. It was so famous that it was made into a movie. It is believed that Koyuki Kazahana, from the first Naruto movie, starred in this movie.
 * : The second book. It also became a movie, as seen in episode 101.
 * : The third book. Naruto Uzumaki gave this book to Kakashi when he returned to Konoha after a two and a half year absence. It was the newest installment in several years. When Jiraiya sent the secret to Pain's identity to Konoha, he used the first word from various pages in the book to decode his message. The resulting message was: "The real one isn't with them."
 * Make-Out Strap: A book only seen in the game Naruto: Ultimate Ninja 3 that can be given to Ebisu.
 * There is also an unofficial Icha Icha novel that was written by Naruto Uzumaki in episode 177. Naruto finished Jiraiya's manuscript (so that Jiraiya would train him again) and accidentally sent it to the wrong place (the Land of the Fang). The book was mistaken for a peace treaty, and, since the daimyo enjoyed it, he afterwards ended the war with the Land of the Claw.